"YouTube may be the king of online video. But Seattle upstart Hark is making a play to become the top destination for audio clips, including more than three million funny movie clips; offbeat TV quotes; poorly delivered political speeches and other weird sounds."
"This week on the GeekWire radio show and podcast, we explore the changing world of digital media with David Aronchick, the CEO of Hark, the Seattle startup that operates a popular online platform for sound bites, quotes and images from pop culture."
"Once you start listening to quotes, the site can be extremely addictive. The more quotes you listen to, the more quotes you remember liking, and being able to share them socially is fun."
"Sound effects are another unlikely arena for building a big SEO success story, but despite avoiding every black hat tactic leveraged by the typical ringtone spammers, They generate millions of visits from more than 750K keyword phrases each month, and they've built a serious brand in an industry rife with manipulation."
"Our mission has always been simple: delight our customers. A big part of the delight equation is ease of use and site speed and unfortunately,we weren't delivering that to our users," explained Aronchick. "With our recent changes, we have improved the performance and layout of our product which has translated to a 50 percent increase in engagement over the last three months."