Content Sharing Outside of the Echo Chamber
As startup geeks ourselves, we are huge consumers of social services like Twitter, Tumblr, and Facebook. And, of course, we can’t tear our eyes away from the trainwreck that is MySpace. Whether you consider these services glorified chartrooms or new paradigms of communication, there’s no denying that they are changing how content is shared in a dramatic way (for us, anyway!). But, outside the echo chamber, maybe some of them aren’t changing sharing as much as we think… At least that’s what our data is showing. We looked at the last 100,000 shares on Hark.com to see what services people used and (more importantly), how many of those shares were clicked on. The results? Tumblr and (to a lesser degree) Facebook are a goldmine of click activity. Twitter is more like a desert– and MySpace is an irradiated wasteland. Details below!
- Our users are “normals”. As much as it saddens us as web developers, Chrome and Firefox aren’t duking it out for the #1 spot among our users as they are on TechCrunch. You can see our browser breakdown versus theirs in the graph to the right.
- Users are almost entirely from US/Canada.
- Our content consist is just about anything audible from movie quotes, TV quotes, sound effects, to simple audio recordings from our users. Very short to listen to, easy to upload, and very sharable.
- Our content ranges from truly awesome (like Big Lebowski Quotes/Sound Clips and Star Trek: TNG quotes and sound effects) to downright lowbrow (think fart sounds, sad trombones, the Jeopardy theme song etc).
- Services are listed in order of share volume (we are shared on dozens of services, this is just the top 6).