As startup geeks ourselves, we are huge consumers of social services like Twitter, Tumblr, and Facebook.  And, of course, we can’t tear our eyes away from the trainwreck that is MySpace.  Whether you consider these services glorified chartrooms or  new paradigms of communication, there’s no denying that they are changing how content is shared in a dramatic way (for us, anyway!).  But, outside the echo chamber, maybe some of them aren’t changing sharing as much as we think… At least that’s what our data is showing.  We looked at the last 100,000 shares on Hark.com to see what services people used and (more importantly), how many of those shares were clicked on.  The results?  Tumblr and (to a lesser degree) Facebook are a goldmine of click activity.  Twitter is more like a desert– and MySpace is an irradiated wasteland. Details below!

NET: Facebook absolutely blows away Twitter – every share on FB is worth 6x as much as a share on Twitter (as far as traffic to our site is concerned). Whether or not the search engines or other services look at this differently is another matter.