Joe:"Hey you know what? We should announce ourselves to the neighbors. Let them know here we come." Kevin:"Oh no this is upper west side man, we might as well tell them we're opening a crack house!They're gonna hate us! As soon as they hear they're gonna be lining up to picket the big bad chain store! That's out to destroy..." Joe:"Everything they hold dear... You know, we're gonna seduce them. We're gonna seduce them with our square footage and our discounts and our deep arm chairs and our cappuccino! That's right, they're gonna hate us in the beginning but we'll get'em in the end. And you know why?" Kevin:"Why?" Joe:"Because we're going to sell them cheap books and legal addictive stimulants."

Joe and Kevin plan what will happen when they get their discount bookstore going.