"Thanks for your support."

The product line is well remembered for its folksy television commercials which ran from 1985 to 1991. Two elderly gentlemen characters, Frank Bartles and Ed Jaymes, sat on a front porch and related their new discoveries or projects they were working on. They were patterned after two men who started a little winery of their own that eventually became Ernest & Julio Gallo Winery. Bartles did all the talking, and ended each commercial with the tagline, "...and thank you for your support." This phrase has become a significant part of the American lexicon.