Dialog
Annabelle: Bert, I have two simple rules. I don't want to change the recipe. It's all meat. And two, my father named it Caldecott Farms. Don: Don't change the name. Don't change the product. Got it.
Description
Annabelle lays out some groundrules for her ad campaign.
Mad Men
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Mother Lakshmi: Tell him the truth. That always works.
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