Don: If I know these guys, you're better off with a little sex appeal. Can you give me a woman in a bathing suit, put her next to your guy? Sal: A sexy girl? I can do that. Don: Give you a chance to get a real model. Sal: Oh, I love my work.
Don looks at Sal's drawing for the ad and tells him it needs a sexy woman in it and not just a dude.