Family Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian. The show is set in the fictional city of Quahog, Rhode Island, and bases much of its humor on parodying American pop culture. The family was conceived by MacFarlane after developing two animated films, The Life of Larry and Larry and Steve. MacFarlane redesigned the films' protagonist Larry and his dog Steve, and renamed them Peter and Brian, respectively. MacFarlane pitched a 15 minute pilot to Fox which aired on December 20, 1998. After the pilot aired the show was given the green light and started production. Shortly after the third season of Family Guy aired in 2001, Fox canceled the series. However, favorable DVD sales and high ratings for syndicated reruns convinced the network to renew the show.